Who is Simiyah?
Simiyah Digital Marketing Professionals was founded by Rowen Johnson an Entrepreneurship major, at the University of Technology, Jamaica. Himself an entrepreneur, Johnson understands the difficulty that many new and existing businesses face when trying to promote their products. Having started his own company Culture Cards, a manufacturer of a brand of Jamaican Greeting Cards, Johnson lacking the funds or the know how needed to maximize traditional forms of advertising, began searching for alternative mediums. Johnson came to realize that the internet offered a wide range of opportunities for businesses to promote their products, and as a result increase sales and revenue. It was after seeing the potential that technologies like social media, among several others, offered Jamaican businesses for growth that Johnson sought to expand his knowledge base. This led him to form Simiyah Digital Marketing Professionals.
Other marketing experience
To raise awareness of his company, Johnson participated in numerous business competitions, namely the UTech Business Model Competition 2014/15, in which he was a finalist. Johnson is also a writer and has released one title, "Growth and Adulthood" thus far. In addition, Johnson also assisted with the organization and promotion of the Kingstoon Animation Event. He is involved with the UTech Public Relations Committee, and is also acting Public Relations Officer for the African Cultural Renaissance Movement.